In October 2011, Quanzhou Weiya Trading Co., Ltd. was established, focusing on channel expansion in the retail market and e-commerce field.
In April 2013, we established a cooperative relationship with the Shuhua brand and set a record of attracting millions of high-value customers in a short period of time.
In December 2014, Weiya Company established the WE/Weiya brand, focusing on product research and development in the field of outdoor emergency equipment.
From 2015 to 2017, the company maintained deep cooperation with major outdoor equipment brands, promoting the development of emergency self-defense, outdoor tools, outdoor lighting and other markets based on market demand and sensitivity, and clarifying the release standards for outdoor cutting tools on JD and Tmall platforms.
In 2018, Weiya Company clarified the sales tone of "equipment warehouse" and deeply cooperated with major outdoor equipment brands, aiming to provide more efficient and stable outdoor emergency solutions.
In 2020, the "WERADIO" brand was established, focusing on outdoor emergency communication and daily portable communication; In the same year, the "Weizhiwei" brand was established, focusing on product research and development in the field of outdoor emergency tools and multifunctional tools.
In 2021, WERADIO and Weizhiwei separated from the equipment warehouse system and established independent subsidiaries for development. In the same year, there was a major outbreak in emergency equipment sales.
In December 2023, Weiya Company reached a strategic cooperation agreement with Hefei Eagle Claw Company to establish a new business unit under the "Eagle Claw" men's clothing brand, with short-term sales of one million yuan.
In 2024, Weiya Company will once again embark on a journey to expand the functional men's clothing market, recruit talented individuals, and achieve great success in this blue ocean market.